Wacky Peloton video battles


Minute 1: How to run a 5-minute mile

One of the most frequent questions we receive from readers is something along the lines of: “Why did you name it ‘Six Minute Mile?’ I’ll never be able to run that fast.” Well, maybe that’s just because we’ve all been aiming too low. This week we were inspired by this new story from BoxRox: “How To Run a 5-Minute Mile.” To hit that standard, you’d need to run a 74 second lap on a 400M track or 12 MPH on a treadmill. Of course for some folks given suboptimal genetic VO2 max and slow twitch muscle fibers, that may not be possible to sustain, regardless of how much training you do. But if you are willing to invest the work in interval training and hill work, it is possible for many more runners than we may believe. For more evidence of this fact and additional training ideas, check out this story from Outside magazine a couple of years ago: “How Our Totally Average Runner Broke the Sub-Five-Minute Mile.” The author of the piece owned a PR of 22:39 in the 5K and 1:49 in the half marathon before he started training for the mile in earnest. He relied on a steady diet of hill intervals and 100M and 200M sprints to get down to his goal. Of course many of us will never see 4:59 appear on our watches, but perhaps by aiming for that standard, we may get to a 5:59. #BHAG

Minute 2: More Peloton problems

Sometimes you’re the windshield and sometimes you’re the bug. Peloton’s marketing department for years was the windshield on a Maserati. Those PR folks helped build the company into a public entity worth more than $50 billion. The first cracks began to appear 2 years ago when they botched a holiday ad that seemed to imply a husband was buying his already fit wife a Peloton to lose weight. (Video here.) At the time, actor Ryan Reynolds was quick to poke fun at the ad spot with his own commercial: “Ads We Like: Ryan Reynolds’ Aviation Gin enlists Peloton wife to down a gin martini in a zinger ad.” As we reported last week, Peloton received some bad press and a stock price setback recently when a fictional character on Sex and the City had a heart attack while riding a Peloton. (Hard to make this stuff up.) Once again, Ryan Reynolds jumped into the fray, but this time with a clever ad in support of Peloton with a very-much-alive Chris Noth (aka Mr. Big) and a real-life Peloton instructor. (Video here.) Marketing cognoscenti were praising the witty ad that was produced in only 48 hours. That’s until Reynolds and Peloton were forced to wipe out all links to the ad online yesterday when this news broke: “Peloton and Ryan Reynolds Delete Traces of Chris Noth Commercial Following Sexual Assault Allegations.”

#NoJoke