Brooks unveils bold plans to become net zero carbon neutral

Unveils the Ghost 14 as its first carbon-neutral running shoe

By: Brian Metzler

Earlier this week, Brooks Running Company announce the updated edition of its most popular shoe with the profound news by declaring the Ghost 14 will be its first carbon-neutral product. It’s the first widely-available carbon-neutral shoe in the industry.

Starting with that shoe, which became available on July 1, the brand is following a science-backed approach that will take responsibility for the impact it has the environment, ultimately leading the brand down a path to have net zero carbon emissions by 2040.

Brooks, owned by Warren Buffett’s Berkshire Hathaway, will purchase high-quality carbon offsets to account for the residual emissions. In addition to reducing the product’s environmental impact by incorporating more recycled materials, Brooks will purchase carbon offsets from projects that meet strict criteria for making a meaningful difference in addressing climate change.

In what it is calling its “2030 planet strategy,” Brooks said it will achieve its target of net zero carbon emissions by first reducing emissions using targets already validated by the United Nations Global Compact-aligned Science Based Targets initiative, which supports companies with science-based target setting and developing a clear path toward decarbonization. Key strategies will include switching textile yarns to low-impact dyeing processes, converting factories to renewable electricity and reducing its use of non-renewable resources by sourcing materials with recycled content.